If you’ve ever stared blankly at a swag catalog completely uninspired, this session is your antidote.

Join Kyla Brennan, founder of Rare Assembly and former Admin turned entrepreneur, for a refreshing (and slightly rebellious) take on corporate gifting that’s anything but boring. She’ll unpack what makes a gift memorable versus forgettable, how to stretch your budget without looking cheap, and why details like packaging and timing matter more than you think. You’ll leave with insider tips on how to choose gifts that feel personal at scale, avoid the most common mistakes, and vet vendors like a pro.

Kyla knows your world because she started in it. And now she’s shaking up the $200B gifting industry to make sure your next gift is the one everyone talks about in a good way. Whether you’re prepping for holiday chaos or just want a better plan for year-round appreciation, this session will leave you inspired, equipped, and ready to ditch the cookie-cutter gifts for good.

About Kyla Brennan:
Kyla spent six years as an admin herself before founding a marketing agency that was later acquired by The New York Times. After three years under the Times umbrella, she launched Rare Assembly to fix the corporate gifting industry from the inside out. Since then, she's worked with hundreds of clients across a huge variety of industries from scrappy startups to Fortune 100 giants and helped them give gifts that people actually want.