Too many professionals treat LinkedIn like a digital résumé. But for high-performing Administrative Professionals, it can be so much more - a career accelerator, influence builder, and a powerful extension of the executive office.

In this actionable session, Matt Cretzman, founder of Stormbreaker Digital and author of The LinkedIn Advantage, reveals how Admins can harness the full power of LinkedIn. Matt breaks down the exact strategies that transform passive users into high-impact professionals who know how to get seen - and get results.

Admins will walk away with tools to:

• Build a magnetic profile that attracts the right people

• Engage with intention to become a known connector in their industry

• Use LinkedIn to add value to their executive, their organization, and their own brand

This is not about going viral. It’s about showing up with clarity, focus, and purpose.

Whether you're looking to grow your influence, drive opportunities, or simply stop treating LinkedIn like a digital filing cabinet—this session will show you how.